Finsaath

View Process

Brief

A systemic financial architecting platform designed to calibrate user trust through predictive modeling and interactive interpretability. The experience leverages a logic-driven framework to translate high-complexity historical datasets into actionable, monthly-phased investment trajectories for novice investors.

Team

1 Front end engineer, 1 Back end engineer, 1 Project Manager, 1 UX Designer (Me!)

Timeline

May 2025 | 1 Month

View Process

A gamified goal tracking dashboard - Progressive Disclosure for AI recommendations

Synthesized all model-generated inference results into a dynamic dashboard that utilizes progressive disclosure to communicate personalized investment strategies and provides a seamless transition to human-in-the-loop (HITL) consultations. Incorporated predictive milestone markers for iterative goal tracking alongside visualizations of model-projected trajectories that facilitate calibrated user agency regarding capital requirements.

Reducing API query load for larger datasets

Built a card based feature to create incentive among users for investing in suggested products by pulling required metadata from the main dataset. Each unique user input can be classified as a long term or short term goal, and each goal type will be mapped to respective set of four investment products, within which the selected percentage return values can be converted to a face value in Rupee and displayed on the dashboard.

Product Discoverability and search

Optimized product content and design to facilitate discoverability and better SEO by using highly searched keywords such as "vision-board", "plan a dream", etc. Contextualized entire user flow to create a loop that encouraged users to try different investment strategies through prompts such as "Got more plans? We're game for it!" and "Ready, Steady, Goal!" along with the editable input menu on the dashboard.

AI recommendations that retain user agency

Architected a dynamic, co-active user experience not just by providing users with parameterized fields for model inference but also a real-time interpretability layer that synchronizes client-side interactions with backend model logic to calibrate user mental models regarding their financial choices and also provide predictive heuristics that prompt them to align with optimal confidence intervals. Given that the target audience comprises novice users with a cold-start mental model, these interpretability features facilitate calibrated trust in the system.

A Scalable Design System for future developments

Detailed out components and guidelines for the product, used material 3 component library which is easy to tailor to project specifications and can automatically update components as and when the source library is updated with minimal developer rework.

FinSaath

FinSaath

Brief

A Financial Goal/ Investment dashboard experience that allows users to discover, plan and implement their financial goals divided in monthly installments along with access to a personalized dashboard and resources on ways to get started with investments.

Team

1 Front end engineer, 1 Back end engineer, 1 Project Manager, 1 UX Designer (Me!)

Timeline

May 2025 | 1 Month

Brief

A Financial Goal/ Investment dashboard experience that allows users to discover, plan and implement their financial goals divided in monthly installments along with access to a personalized dashboard and resources on ways to get started with investments.

Team

1 Front end engineer, 1 Back end engineer, 1 Project Manager, 1 UX Designer (Me!)

Timeline

May 2025 | 1 Month

View Process